We built Synkit because product marketing has been a nightmare for other projects we've worked on. Web apps with emails stored in Stripe, Intercom, Close.io, Mailchimp... and everywhere else.
It's a total pain just to send an email to our customers, without missing a good percentage of them (with Churn Buster we were missing over 60% before Synkit!).
Example: You know firstname.lastname@example.org is a customer—he paid you money. But email@example.com is just on your marketing list, even though he's a paid user by association. So next time you email a limited-time offer to drive signups, Customer Ken gets the email too. Synkit has a powerful feature called Domain Grouping that solves this problem.
Without a tool that knows who is a customer, and who is a prospect, it’s always a shot in the dark. And shooting in the dark is risky business.
Product marketers are slowed down by bad options:
With Synkit, you can:
Product marketing shouldn't be slowed down by poor list management. You put a lot of time and energy into building better product, and you should be able to share that momentum with your people.